jack spade concepts

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Aesthetic Movement explored retail concepts to bring the celebrated online gift collection for men, Jack Spade, into the brick and mortar space. Focusing on the customer journey in three parts, Orientation, Invitation, and Consultation, the studio constructed a unique shopping experience tailored to Jack’s core customer — a modern, professional man with intellect and a sense of humor. The two concepts, Flagship and Pop Up, are designed to make the modern shopper feel comfortable while fostering an environment for easy conversation and assistance. In addition to spacial design, the Studio also offered consultation on incorporating third-party product and the role of digital within the retail environment.