FRED SEGAL

RETAIL DESIGN

Aesthetic Movement was engaged by Fred Segal to design the first international retail stores for the iconic California brand in Tokyo’s trendy Daikanyama neighborhood. Tasked with creating a memorable shopping experience that honored the company’s history while highlighting its uniqueness in the Japanese market, A/M Creative Director Jesse James led the team in approaching each of the brand’s three separate buildings as a distinct project. The Mart at Fred Segal was designed to offer a bright and optimistic introduction to the brand, followed by a tailored and elegant shopping experience at Fred Segal Woman, and finally, a series of aesthetically dynamic rooms on two floors at Fred Segal Man. Unified by a fresh take on industrial materials, the three consecutive buildings introduced Fred Segal’s signature Southern California lifestyle concept to an eager new audience.