fishs eddy

DESIGN + BRANDING

Fishs Eddy’s wholesale expansion necessitated a catalog to showcase an extensive line of new products as well as traditions past. Aesthetic Movement conceptualized a catalog inspired by a diner menu, grouping the commercial quality glassware, ceramics, and linen by collections for an easier, more organized read from front to back. Incorporating vintage photographs within the provided copy and imagery, Aesthetic Movement celebrated Fishs Eddy’s rich history as a beloved New York retailer while bringing their inspired kitchenware to the forefront of the wholesale trade.